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THE DAILY BAROMETER
NEWSPAPER & SOCIAL MEDIA
PROJECT SCOPE
Art Direction
Print Layout
Illustration
Social Media Design
Marketing Strategy
AWARDS
BEST MULTIMEDIA REPORTING - 1ST PLACE
2023 Pacific Northwest Association of Journalism Educators Awards
BEST PAGE DESIGN - 1ST PLACE
2023 Pacific Northwest Association of Journalism Educators Awards
BEST SOCIAL MEDIA REPORTING - 5TH PLACE
2022 Associated Collegiate Press Pacemaker
CREDITS
ILLUSTRATORS:
Cat Smith
Ashton Bisner
BACKGROUND
The Daily Barometer has served the Corvallis and Oregon State University for over 125 years, and with that has come multiple rebrands, redesigns and changes to the paper. Over my time as Creative Lead, I oversaw two major redesigns and rebrands to the paper with three amazing editors: Adriana, Patience and Riley. I also created a marketing strategy that allowed for increased engagement with the paper's news content.
OBJECTIVE
Over the two years that I oversaw the design of the paper, we transitioned from a photo cover tabloid paper, to a more traditional A1 style cover to the now the most recent significant change to a broadsheet. My challenge was now redesigning the paper in a longer format and also pushing myself to further the brand of The Daily Barometer, to fit the needs of the student body. Along with this, was a long-term plan to change the social media presence of the paper and make it a resource that not only looked good, but provided continuous and consistent content to readers.
FORMAT CHANGE
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"PICTURE" TABLOID
OCT 2016 - AUG 2021
"CUTOUT" TABLOID
SEP 2021 - DEC 2022
"MODERN" BROADSHEET
JAN 2023 - PRESENT
After coming back from a journalism conference and being forced to moved to a broadsheet format, I created the modern-day look of The Daily Barometer, a nod to old style newspapers with modern layout elements.
PAGE ELEMENTS
Separate from the branded Oregon State orange, we choose an orange that had ties to the school but also reflected a historical journalism "vibe."
HORIZONTAL PAGE DIVIDER
VERTICAL PAGE DIVIDER
HORIZONTAL STORY DIVIDER
#DD6424
PUBLICATION LAYOUT
Switching from a 24-page Tabloid to a 12-page Broadsheet, meant that a the layout had a drastic change, which led to more efficient space usage.
1 - COVER
2 - INDEX
3 - CAMPUS
4 - CAMPUS
5 - CAMPUS
6 - SPORTS
7 - SPORTS
8 - ARTS &
ENTERTAINMENT
9 - CITY
10 - CITY
11 - FORUM
12 - FORUM
FONTS
For our print issue, I kept a mix of the fonts from the past to ease readers into the new transition to broadsheet, the addition of Abril as the main headline keeps the brand grounded as a traditional newspaper.
The paper features:
Abril Display
Futura
Athelas
Avenir
HEALTH AND WELLNESS
A one-stop shop for healthcare on campus
Student Health and Samaritan Health Services collaborate in new on-campus Health Center and Pharmacy
Fir wood. Floor-to-ceiling windows. Twelve exam rooms. Open seven days a week.
In addition to these features, the new Health Center on Oregon State University’s campus boasts an abundance of natural light and open space, as well as the return of an on-campus pharmacy located just across the street in the Samaritan Athletic Medicine building.
The Health Center has been about a five-year-long collaboration between Student Health Services and Samaritan Health Services that is expected to open in late June.
The building sits in the southern end of campus — in some exam rooms, you might find yourself just 12 inches from the edge of Reser Stadium. This location also offers patients a larger parking lot than Student Health’s previous location at Plageman Hall in the northern end of campus.
By SUKHJOT SAL
News Reporter
In addition to providing Student Health and Samaritan Health medical services, this project will include the addition of an on-campus pharmacy in the Samaritan Athletic Medicine Center and the Center for Advocacy, Prevention and Education’s shift from Plageman Hall to the Student Experience Center.
Student Health Services will continue to provide comprehensive care to students, with the added benefit of Samaritan Health Services providing same-day, after-hours care in the evenings and on weekends when Student Health Services isn’t open, according to Kelly Hower, executive director of Student Health Services.
“The Plageman Building was initially built as an infirmary, not as a clinic,” Hower said. “This constrains the way in which the clinic can flow. In terms of collaboration, having Samaritan as a partner in providing easy access to care when Student Health Services isn’t operating will be a huge benefit to
students, as well as faculty and staff. Faculty and staff will also benefit from access to Samaritan Health Services primary care services.”
Beyond the spacious lobby, the first floor of the Health Center includes a lab space and occupational health services affiliated with Student Health Services.
According to Mark Ylen, public information officer for Samaritan Health Services, there will be an onsite Samaritan Family Medical Clinic, which will provide full-service primary care for students, faculty, staff and the community, as well as a SamCare Express offering everyone same-day treatment of health problems that are not life-threatening.
The center’s third floor offers conference rooms for care providers and allergy care services for patients. On the fourth floor, OSU’s Student Health provides reproductive healthcare through Oregon ContraceptiveCare and STI testing.
Scattered throughout the four floors are designated spaces for providers to collaborate and discuss patient care in depth, gender-inclusive bathrooms and lactation rooms.
“We are down to the last couple weeks of finishing up the final touches,” Hower said in a press conference on May 23. “We plan to move the major part of the clinic from the old building into this space the week of the 20th of June, and plan to open and operate at the very end of June, beginning of July.”
Samaritan will move into the Health Center mid-July, added Kelley Kaiser, the senior vice president and chief administrative officer for Samaritan Health Services.
For Samaritan Health, Kaiser said this collaboration created the opportunity to expand their primary care services within the Corvallis area while supporting students and faculty as well as community members.
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COVERS
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MAY 2023
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MARCH 2022
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NOVEMBER 2021
MARCH 2023
FEBRUARY 2023
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JUNE 2023
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NOVEMBER 2022
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JANUARY 2023
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REPEATING STORIES, DIFFERENT COVERS
With repeat Ukraine coverage a year later in 2023, we wanted to create a cover that was different, and stood out to the one from the year before. We had an illustrator make a really cool sunflower illustration, a symbol of Ukraine, and the main idea of the cover was to feature the flag of the country. By splitting the cover into two columns of text on top of the colors, I created a striking cover that had never been done before at the Baro. Also included was an infographic that summarized key points from the story.
one of my favorite
data visualizations!
it only took me rebranding the whole entire newspaper, to finally end up on the front cover
PUTTING HERITAGE
FRONT AND CENTER
The cover I'm the most proud of is the May 2023 cover of The Daily Barometer. I had the idea of bringing in archived pictures from Oregon State yearbooks to use as the feature imagery for the cover, pulling from yearbooks as old as the 1970s.
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it took 2+ days to find the perfect scannable pictures for this cover
NEWS LAYOUT
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"student on the street" makes designing like finishing a puzzle, putting all the pieces together till the fit perfectly
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i'm kinda obsessed with cutting out people and putting them in floating circles
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DESIGN ELEMENTS
Along with the page elements that show up on every page, I implemented specific design elements to signify specific meaning to the reader.
COLUMN BYLINE
PULL QUOTES
PROFILE PORTRAITS
SPORTS LAYOUT
It still boggles my mind to this day that seemingly the sports pages were always the most fun to design, and were even the ones that came easiest to me. With these sports layouts, I got to be as creative as possible with cool action shots and game stats.
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WRITING
THE CULTURE CORNER
Never did I expect I would write a story for the school newspaper, let along a long form opinion piece, but here we are. The topic of AAPI representation is one that means a lot to me, and to be ale to pitch, talk to sources, and write out a full length opinion piece on the topic, is a highlight of my time at The Daily Barometer.
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DATA VISUALIZATION
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With the rebrand of the Daily Barometer, one of my biggest goals was to bring data visualization to the forefront of many of our stories. I'm a sole believer that providing interesting and easy to comprehend charts, graphs and maps only makes stories better. Not only was this a proactive initiative in print but also in online and social media content.
these data diagrams are my favorite way to fill space because they add another element of value for the reader
SOCIAL MEDIA
CRAFTING THE PERFECT INSTAGRAM POST
When I started at OMN, I had always longed for The Daily Barometer to serve it's main audience through the use of Instagram. With the digital age and more and more college-aged people consuming news through social media, I initiated the pivot to designing and producing Instagram content that followed this new age of branding and voice at the medium. Inspired by the likes of The New York Times, Washington Post and other national news outlets, I developed an Instagram brand that was easily recognizable, sharable and visually impactful.
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